百事可樂(lè)的英文廣告文案
廣告一詞，據(jù)考證是一外來(lái)語(yǔ)。它首先源于拉丁文advertere，其意為注意，誘導(dǎo)，傳播。下面是學(xué)習(xí)啦小編帶來(lái)百事可樂(lè)的英文廣告文案，歡迎閱讀!
百事可樂(lè)的英文廣告詞
First, Pepsi in the Western advertising
PepsiCo partners BBDO for Pepsi to create a lot of imaginative television advertising, such as "shark", "spacecraft" and so on, these ads, for the post-World War II peak of American youth, advocate "fresh stimulus is unique" Unique consumer goods and clear distinction between the old generation of rebellious mentality, the "new generation" of consumer tastes and lifestyles.
1998-1999 period, Pepsi in the Chinese market, respectively, introduced the World Cup soccer tournament ring, cap replacement and redemption of soccer star prizes activities, seven-romantic small passbook for prizes and Macau tourism activities. These activities involve a wide range of influence, the promotion of the terminal, increase sales played a positive role.
Pepsi-Cola for Chinese consumers also specially designed a limited edition edition of the Year of the Horse Year of the Horse, the new packaging an anti-Pepsi-like blue-based style, not only the color of golden light shine, but also printed with galloping horse, "I wish you Pepsi" is also printed on the new packaging, with the collection value.
Second, the differences between Chinese and Western advertising
1, China's advertising reflects a common concept of people's groups: emphasis on the whole, attaches great importance to family and affection; and Western advertising reflects their self-centered culture, emphasizing the individual's independence and the main role of individuality publicity .From a typical aesthetic point of view, emphasizing the typical concept of individuality is developed from the typified concept, the effect is better than the latter. For example: Pepsi was once in China to promote family reunion and happy sharing.
2, Chinese advertising based on virtue and marriage with the spirit of the times, and establish a correct positive advertising image; and overseas advertising language is focused on direct publicity business and products.For example: advertising for the table shop, the country may tell the audience, "seize the second race points, the entrepreneurial difficulties difficult, I do not, work together, in the man-made", seize every opportunity to show traditional Chinese virtues, education, consumer, and foreign advertising "A table of talent, love at first sight", even with two puns idiom, highlighting the dignified and graceful watches and clocks, people love at first sight, resulting in wearing a watch to enhance the feeling of temperament.
3, in the form of expression, the domestic advertising language most words with stringent, neat, and like to use the poem. The foreign advertising language tend to eclectic free body, often using metaphor, exaggeration, anthropomorphic rhetoric and other means. For example: optical shop, the domestic advertising language is "the existence of insight in the chest, fundus distinguish", is the antithesis of the verse. Overseas slogan humorous way to make warm tips: "The eyes are the windows of the soul, in order to protect your soul, please put your glass windows."
This ad is used in metaphor and anthropomorphic rhetoric, so that consumers feel kind and moved. In the expression style, the domestic advertising slogans are mostly solemn, serious, direct; such as JLF wine "Jinliufu wine, the Chinese people's wine!" And overseas advertising language is mostly humorous, funny, lively. Such as the United States a beauty salon: "Please do not go out with us from the woman flirting, she may be your grandmother."
4, most of the domestic advertising will add some elements associated with traditional practices, such as the Pepsi-Cola New Year ads have Chinese Red, couplet, Chinese knot, and so on.
Third, the Chinese and Western advertising in common
Chinese and Western advertising in whatever way, its common purpose is to promote products and improve product visibility, its specific programs and ideas are based on their own consumption environment and consumer acceptance of cultural habits.
The Pepsi advertising, the Chinese and foreign advertising is the concept of publicity "desire unlimited" to promote young people's aggressive attitude towards life, meaning young people, opportunities and ideals are infinite, they can enjoy reverie And the pursuit. In order to promote this idea, Pepsi choose football and music as the basis of brand and corporate culture carrier, in advertising and social welfare activities with Michael Jackson, Leslie, Britney, Faye Wong, Luo, Jolin Tsai, Guo Pepsi, Kelly Chen, Sammi Cheng , Zhao Chenhao, heat brothers, Beckham, Rivaldo,
Carlos, Fan Zhiyi, Li Weifeng, Qi Hong perfume and so a large number of stars as a brand ambassador, strongly advocated corporate culture advocated by the spirit of Pepsi's "new generation of choice" and respected "Happy Freedom" style is widely, Young people's understanding and acceptance.
百事可樂(lè)的經(jīng)典廣告詞
1898 fresh, delicious, Pepsi
1903 refreshing, cool heart, enhance digestion
1905 Delicious drink
1906 Natural Beverage - Pepsi
1907 Pepsi: delicious, healthy
1909 Pepsi: Make you glow
1910 drink Pepsi, make you satisfied
In 1923 this is healthy: Pepsi tastes Pepsi and you will like it
1928 Pepsi, to inspire your morale
1932 the same price, double the enjoyment
1939 the same price, double the amount
1940 Pepsi is your drink
The tempting tastes of 1943
1945 Pepsi: more and better
In 1949 the best taste, spend less
1950 volume, vitality more
1953 fresh, refreshing
1958 love social, drink Pepsi drink Pepsi, by friendship
1959 Pepsi makes you feel good
1961 This is Pepsi, it belongs to the young heart
1963 to rise it, you belong to a new generation of Pepsi
1964 to make their own dynamic, you are a new generation of Pepsi
In 1967 the taste is unique, Pepsi surging forward to enjoy the incomparable Pepsi
1969 Life / Devotion You get from life, Pepsi gets it from devotion
1971 has a Pepsi days
Become a Pepsi in 1973, feel free
Pepsi Challenge in 1975, let your feelings come to a decision
1976 has a Pepsi era
In 1979 to grasp the spirit of Pepsi, Pepsi challenge
1982 Pepsi drink, enjoy the delicious life ah! Pepsi era
1983 is now to experience Pepsi
1984 Pepsi, a new generation of choices
1987 Pepsi: The American Choice
1990 Dear, this is what you need
1992 can not do without it - Pepsi
1993 young, happy, drink Pepsi
Pepsi in 1995, there is no choice
In 1996 a new page was changed: Pepsi
百事可樂(lè)英文廣告
Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by
pharmacist Caleb Bradham. In 1898, "Brad's
Drink" was changed to "Pepsi-Cola" and later
trademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.
Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.
The word Pepsi comes from the Greek word "Hope" (πέψη), which is a medical term, describing the food dissolving process within one's
stomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.
Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.
It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in
newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".
In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by
speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the
Pepsi trademark.Eight years later, the company went
bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula .
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