My four-year undergraduate program in Broadcast and Television Journalism at the Department of Journalism and Information Communication of _ University of Science and Technology has enabled me to acquire an open mentality, acute insights and rich practical experience. I have been the top student of my class, not only because of my consistent No. 1 ranking in terms of academic performance but also because of my role as major organizer of a number of extracurricular activities related to journalistic practices. As vice head of our university’s TV station, I produced a great number of special feature programs. I interned at a local newspaper office and at _ Provincial TV Station, winning a provincial-level award for my journalistic reporting. I was the assistant producer of a special show about _ Province in a serial program “Across China” by _’s Phoenix Cable TV. Through playing different roles, as a student of journalism and working as journalist and TV producer, I have developed an important academic foundation, effective management skills and interpersonal communication. In addition, I have a unique advantage—I have done a second degree in English for Science and Technology. Those factors will be important for my working toward a more advanced degree program.

As a sophomore, I started my bi-degree program in business administration. I prized this important opportunity as I discovered that it is the subject in which my true interest lies. In this program, I have systematically studied all the relevant management courses including Human Resource Management, Marketing, and Market Planning. My academic performance in this program is equally satisfactory. In May 2002, as one of a few student delegates, I participated in the Third MBA Development Forum of China held in the City of _ . I helped my advisor prepare his presentation and I also interviewed leading scholars and experts on MBA in our country. This experience significantly deepened my understanding of management and broadened academic perspectives.

My distinguished academic performance in the first three years has qualified me for a direct master’s program in journalism in my Alma Mater. However, I am very clear about my academic interest and my future career objectives. Therefore I have relinquished the offer in favor of applying for a more advanced education in management. As a discipline western in origin, management science is undoubtedly a field of study whose teaching and research western universities are most good at. Therefore, I am determined to apply for a Master’s program The London School of Economics and Political Science，arguably the better of the best western universities in social sciences. Your esteemed university enjoys a unique academic position and an unparalleled academic reputation in the western world, with a large number of leading scholars working in their respective fields. Situated in London where one can witness distinctive cultural parallelism, it will not only teach me the most updated professional knowledge but also ample sociological understanding of its cultural diversity.